Why do you measure under the armpit instead of under the bust for the band?Updated 3 hours ago

We completely understand the confusion - it's not the usual spot! Most bras are measured under the bust, so our method can feel a little unexpected.

Etalon uses an upper rib cage measurement because our posture support system works through the upper back and shoulders. Measuring higher on the rib cage helps ensure the bra provides the right level of support where it's needed most.