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My measurements don't match my usual bra size. Which should I go by?Updated 3 hours ago

Go by your measurements. Etalon measures the rib cage just under your armpits (above the bust), which is a little different from how most bras are sized. This placement is intentional -- it's what allows the bra to deliver functional, supportive posture feedback from the back.

Grab a soft tape, measure your rib cage on the exhale (take the lowest number), then measure the fullest part of your bust. Subtract the band from the bust for your cup size (1" = A, 2" = B, 3" = C, and so on), and match your numbers to our size guide. If you're ever unsure, email us at [email protected].

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